Concept
For the launch of Honda's new ZRV, we created a unique campaign called "All Eyes on You." The ZRV was positioned as a more premium vehicle compared to previous models, and we wanted the campaign to reflect that elevated positioning.
Execution
To stand out, we designed a visually striking and unconventional film where the content scrolls from top to bottom. Working with a limited budget, we leaned heavily on 3D visuals to achieve the desired look and feel.
The campaign featured an array of 3D visuals of the car, as well as numerous social assets to promote it across various platforms.
thematic shots that emphasise the 'all eyes on you' concept
car interior and exterior shots
key concept visualisations
