15+ years of building market-resilient brands with strategic creative communication.

Focus Sectors

HEALTHCARE

  • Sanofi

  • Abbott

  • Reckitt Benckiser

  • Johnson & Johnson

  • Celebrity Physicians

  • Cleveland Clinic Abu Dhabi

  • Precision Wellness UAE

  • Novo Nordisk

INDUSTRIAL

  • General Electric

  • TotalEnergies

  • DP World

  • World Governments Summit

  • Sipchem

  • Emirates Global Aluminium

  • Urban Agritechs

GOVERNMENT

  • The Executive Council Dubai

  • Department of Economic Development Abu Dhabi

  • Department of Government Enablement Abu Dhabi

  • Saudi Export Development Authority

  • Dubai Tourism

FMCG

  • Pepsi Black

  • 7UP

  • Lipton Ice Tea

  • Mountain Dew

  • Pringles

  • Lara Active

  • TRESemmé

  • Doritos

  • Lay's

Some ideas see the light of day, some see the bottom of a bin.

These are somewhere in between.

Awards

Gold
Anthem Awards 2024

in DEI through Digital and Innovative Experiences for The Phryjab by Lara Active (in partnership with Tactical Dubai)

Gold
MENA Digital Awards 2023

towards Best use of Digital in FMCG for Change to the Better by Lipton Ice Tea

Gold
MENA Digital Awards 2023

in Best use of Social Media for Change to the Better by Lipton Ice Tea

Gold
Dubai Lynx 2021

in Design for The Class of No Tomorrow by UNICEF

Bronze
Dubai Lynx 2021

in Industry Craft for The Class of No Tomorrow by UNICEF

First Prize
SimplieIndie 2009

Fall International Creative Writing Contest for the short story, FUNCTION=CHRIS: B314. Read it here.

Certifications

AI Generalist Accelerator

Outskill

One Million
Prompters

Dubai Future Foundation

Generative AI Mastermind

Outskill

Native English
C2-Proficient

EF SET

Marketing Automation

Madecraft

Creative
Writing

Xavier Institute of Communication