Concept
Black isn’t just a colour. It’s an attitude. But before the KSA market could embrace it, hesitation stood in the way. Many doubted low-calorie drinks, unsure of the taste or flavor.
That’s where Be Bold. Try More. was born, a push to turn doubt into discovery.
Execution
We brought together top influencers, musicians, and fashion icons to share real stories of bold choices paying off. Through Pepsi Black, they proved that taking a chance leads to big rewards.
And we made sure the message hit hard. From TV to outdoor to a flood of social content, this wasn’t just a campaign. It was a movement to try more and hold nothing back.