Background
With a complete design makeover, new VTEC engine power and advanced safety, the 2018 Accord marked a new milestone in Honda’s legacy of futuristic engineering.
To launch a car that’s pushing the limits of innovations, we needed an equally innovative website. Our goal – to replicate a real-life car experience online.
Execution
Cutting edge for its own time: we built a hyper-immersive microsite that took visitors through a three-dimensional tour of the car putting them in the driver’s seat, literally. We also visually reconstructed the car, part by part – from chassis to the body and added thought-provoking micro interactions at every stage.
Driven by this seamless, intuitive journey, our landing page received over 91,000 unique visitors who spent an average time of 2.5 minutes leading to over 3800 test drive bookings in under 3 months!
