Concept

GE is a not just an organization, it is a 130 year-old legacy that not only spreads through time but also a range of verticals – touching the lives of people every day, almost everywhere.

GE’s Middle East, North Africa and Turkey office wanted us to encapsulate and showcase that legacy being enabled in the region on their social media platforms.

The aim was to deliver a suite of strategic content that not only boosted awareness, engagement and equity but also spoke for each of its verticals from each of the countries in the region.

Execution

Delivering quantity with consistent quality was the biggest challenge in this ongoing project.

Our aim was to not only redefine communication for each of the businesses but also equip stakeholders with a targeted and dynamic content strategy – that leveraged global legacy and local insights simultaneously.

To do so, we created 44 content pieces per month, in two languages with a cohesive creative approach that gave GE MENAT its own distinct identity. Each asset was co-created with the brand in hands-on and frequent brainstorming sessions.

Thus, driving one of the world’s most important brands with performance-driven, creative content that works!