It just keeps getting better

Background

For a brand that reigned in its segment, Nokia had been struggling in its segment to maintain market share or brand perception. They wished to amplify their equity with a promise to audiences: that while they may lag behind in terms of smartphone, as a legacy brand, they're working hard to get better.

Execution

We created a classic manifesto-style film to launch the new brand platform, 'It just keeps getting better'. Anchored in strong scriptwriting, this video was crafted to empower brand's through its legacy of connectivity.