The Class of No Tomorrow

Background

This campaign aimed to expose the heartbreaking reality of schools being destroyed due to armed conflict.

In war-torn areas, schools aren’t just buildings. They are turned into military outposts, targeted and torn apart, stripping children of their education and, too often, their lives.

Idea

To push for change, we created a powerful on-ground activation called, 'The Class of No Tomorrow.' Installed in Palma De Mallorca Airport, Spain, this installation featured life-size wooden figures symbolizing children.

But they were no ordinary sculptures.

These figures were crafted from reclaimed wood salvaged from schools already lost to violence. Each one a stark reminder of the toll this destruction takes on the future of education and young lives.