Background
It was 2019 and Samsung was about to launch one of the most expensive televisions in the UAE. At a price of nearly AED 75,000, the strategy begged the question - what's in a TV that would make it so dear?
With the most advanced visual tech in the world in one frame, this Samsung TV wanted to show its audiences that there's a lot more to see, than what they know of in their current TVs.
Execution
We took the concept of "There's so much more to see" and showed how the TV really pushed the boundaries of existing television standards - linearly and through a cleverly design dynamic ad that connected the hi-tech with human understanding of the universe.
We released a set of 3 still and 3 dynamic ads. Here's one of them (still looking for the other two).
