"Credibility begins with putting things in quotes and serifs."

- Zaheen B
Associate Creative Director, Copy

With too few awards to show for 13 years' of experience, I bring a fervent suspicion of anything too good to be true. So, if I'm excited about an idea, you'll know it's worth your time.

For everything else, please scroll...

Work

Some ideas see the light of day, some see the bottom of a bin.

These are somewhere in between.

Awards

Gold
Anthem Awards 2024

in DEI through Digital and Innovative Experiences for The Phryjab by Lara Active (in partnership with Tactical Dubai)

Gold
MENA Digital Awards 2023

towards Best use of Digital in FMCG for Change to the Better by Lipton Ice Tea

Gold
MENA Digital Awards 2023

in Best use of Social Media for Change to the Better by Lipton Ice Tea

Gold
Dubai Lynx 2021

in Design for The Class of No Tomorrow by UNICEF

Bronze
Dubai Lynx 2021

in Industry Craft for The Class of No Tomorrow by UNICEF

First Prize
SimplieIndie 2009

Fall International Creative Writing Contest for the short story, FUNCTION=CHRIS: B314. Read it here.

Work experience

Ernst & Young Middle East, Dubai
(July 2023 to April 2025)

Associate Creative Director (Manager)

The Collective/Traffic Digital, Dubai
(Dec 2021 to July 2023)

Associate Creative Director

The Collective/Traffic Digital, Dubai
(May 2018 to Dec 2021)

Senior Copywriter

Impact BBDO, Dubai
(Nov 2015 to May 2018)

Copywriter

Punch Design, Dubai
(Oct 2013 to Nov 2015)

Copywriter

The Classic Partnership, Dubai
(Sept 2013 to Oct 2013)

Copywriter

Doodle Worldwide, Dubai
(Aug 2013 to Sept 2013)

Copywriter

Havas Worldwide, Mumbai
(Aug 2012 to Feb 2013)

Creative Supervisor

Point Blank Advertising, Mumbai
(Dec 2011 to Aug 2013)

Copywriter

Point Blank Advertising, Mumbai
(Feb 2011 to Dec 2011)

Junior Copywriter

Shamim & Co. Advocates
(May 2009 to Oct 2010)

Paralegal

Hansa Cequity Solutions
(Feb 2009 to April 2009)

Internet Marketing Intern

Education

Bachelor of Law, 2nd Year
Feb 2011

Rizvi Law College, Mumbai University

Visualisation Certificate
May 2009

Manthan Institute of Advertising, Mumbai

Creative Writing Certificate Course
Jan 2009

Xavier Institute of Communication, Xavier's College, Mumbai

Advertising Certificate Diploma
May 2007

Harikisan Mehta Foundation Institute of Journalism and Mass Communication, SVKM, Mumbai

Times are tough